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Ukuguqula indlela yophuhliso, ukudala iimpawu ezidumileyo zehlabathi

Ukusukela kunyaka ophelileyo, ngothotho lwemigaqo-nkqubo yenkxaso yemizi-mveliso yesizwe kunye nemilinganiselo yokwandisa imfuno yasekhaya kunye nokunyusa utyalo-mali, imveliso kunye nokuthengiswa kwezixhobo zombane zase-China zasekhaya ziye zaqhubeka zikhula ngokuthe ngcembe, zifezekisa ukuguqulwa kohlobo lwe-"V". Nangona kunjalo, ukungaqiniseki ngophuhliso lwezoqoqosho kusekho. Iingxaki ezinzulu kushishino lwezixhobo zasekhaya zaseTshayina iseyimiqobo ethintela uphuhliso oluqhubekayo lweshishini. Kuyimfuneko ngakumbi kwaye kungxamisekile ukukhawulezisa inguqu kunye nokuphuculwa koshishino lwezixhobo zekhaya.

Kwixesha lengxaki yasemva kwezemali, yenza nzulu ngakumbi iqhinga “lokuphuma”, ukwandisa iinzame zokudala amashishini ehlabathi akumgangatho wehlabathi waseTshayina, ukomeleza ukhuphiswano lweshishini kunye nempembelelo yentengiso yamashishini aseTshayina emhlabeni, kwaye ngokungathandabuzekiyo akhuthaze uhlengahlengiso lwemizi-mveliso kunye nokukhawulezisa uphuhliso. . Ukutshintsha indlela. Ujongene namathuba kunye nemiceli mngeni, ukwenza uphawu oludumileyo lwehlabathi kufuna iimpumelelo ezininzi eziphambili.

Eyokuqala kukuqinisa ukwakhiwa kweempawu ezizimeleyo kunye nokufezekisa uphawu lwamazwe ngamazwe. Umzi-mveliso wezinto zombane zase-China awunalo inani elikhulu leenkampani ezinkulu ezinokhuphiswano olukumgangatho wehlabathi. Iinzuzo zemizi-mveliso zibonakaliswa ubukhulu becala kunye nobungakanani, kwaye umsantsa ophakathi kweenkampani zamazwe ngamazwe mkhulu. Imiba engathandekiyo efana nokusetyenzwa kwegama lebrendi kumazwe angaphandle kunye nokungabikho kokwenziwa komgangatho ophezulu kwenze buthathaka ukukhuphisana kwemveliso yemveliso yekhaya yaseTshayina kwimarike yamazwe ngamazwe.

Ukusuka "Kwenziwe eChina" ukuya "Kudalwe eTshayina" kukutsiba okunzima ukusuka kwinguqu yobungakanani ukuya kwinguqu yekhwalithi. Ngethamsanqa, i-Lenovo, i-Haier, i-Hisense, i-TCL, i-Gree kunye nezinye iinkampani ezibalaseleyo zezixhobo zasekhaya ziyaqhubeka nokuhlanganisa ubume beziko lokuvelisa izixhobo zekhaya lase-China, ngelixa besomeleza ukulima kwabo uphawu, ukwandisa impembelelo yohlobo, kunye nokuphucula imveliso yezixhobo zasekhaya zaseTshayina kwibala lamazwe ngamazwe. . Isikhundla kulwahlulo lwezabasebenzi siphume kwisimbo saseTshayina samazwe ngamazwe. Ukusukela ekufumaneni ishishini lekhompyuter le-IBM ngo-2005, inzuzo yesikali sikaLenovo ibe yinzuzo yophawu, kwaye iimveliso zikaLenovo ziye zakhuthazwa kwaye zamkelwa kwihlabathi liphela.

Okwesibini kukuphucula amandla okuqamba okuzimeleyo kunye nokufezekisa ukwenziwa kophawu. Ngo-2008, imveliso yaseTshayina yabeka indawo yama-210 kwihlabathi. Kwishishini lezixhobo zasekhaya, iTV yemibala, iiselfowuni, iikhompyuter, iifriji, izixhobo zomoya, oomatshini bokuhlamba kunye nezinye imveliso zibekwe kwindawo yokuqala emhlabeni, kodwa isabelo salo semarike sihlala sixhomekeke kwiSixa esikhulu sezinto eziphathekayo, imveliso yehomogeneity kunye nexabiso eliphantsi elongezelelweyo. . Oku kungenxa yokuba amashishini amaninzi anotyalo-mali olungonelanga kwinguqulelo ezimeleyo, ikhonkco leshishini aligqibekanga, kwaye ubuchwephesha obuphambili kunye namacandelo aphambili ayasilela kuphando nakuphuhliso. I-China iye yazisa i-10 enkulu yohlengahlengiso lwezoshishino kunye nezicwangciso zokuvuselela, ikhuthaza amashishini ukuba abambelele kwizinto ezintsha ezizimeleyo, ukukhawulezisa uphando kunye nophuhliso kunye noshishino lobuchwepheshe be-industrial core technologies, ukwandisa ixabiso elongezelelweyo leemveliso kunye nokuphucula ukhuphiswano olungundoqo lwamashishini.

Phakathi koluhlu lweenkampani eziphezulu ze-100 zolwazi lwe-elektroniki kunye neenkampani zesoftware ezibhengezwe liSebe lezoShishino kunye neTekhnoloji yoLwazi, iHuawei ibekwe kwindawo yokuqala. Ubungangamsha kunye namandla eHuawei abonakaliswa ngokubonakalayo kubuchule obuzimeleyo obuqhubekayo. Kwinqanaba lehlabathi lePTC (iPatent Cooperation Treaty) izicelo ngo-2009, iHuawei ibekwe kwindawo yesibini nge-1,847. Ukwahlulwa kweebrendi ngokwenziwa ngokutsha okuzimeleyo ngundoqo kwimpumelelo yeHuawei kushishino lwehlabathi lokuvelisa izixhobo zonxibelelwano.

Okwesithathu kukukhawulezisa ukuphunyezwa kwesicwangciso-qhinga "sokuphuma" kunye nokufezekisa ukwenziwa kwendawo yophawu. Kubunzima bemali bamazwe ngamazwe, ukhuselo lorhwebo lwamazwe ngamazwe luphinde lwaba yindlela yamazwe aphuhlileyo ukunqanda uphuhliso lwamanye amazwe. Ngelixa sandisa imfuno yasekhaya kunye nokugcina ukukhula, kufuneka siphumeze iqhinga "lokuphuma", kwaye ngokusebenzisa imisebenzi eyinkunzi efana nokudityaniswa kunye nokufunyanwa, siya kubamba amashishini anobuchwephesha obuphambili okanye amajelo entengiso kushishino lwehlabathi, kwaye sidlale i-endogenous. amashishini amashishini abalaseleyo asekhaya. Inkuthazo kunye nomdlandla, ukuphonononga urhwebo lwamazwe ngamazwe kunye nokukhuthaza inkqubo yokwenziwa kwasekhaya, ukwandisa ukhuphiswano kunye nelizwi loshishino.

Ngokuphunyezwa kwesicwangciso "sokuphuma", inani leenkampani ezinamandla zezixhobo zasekhaya e-China ziya kubonisa ukuqaqamba kwazo kwiimarike zamazwe ngamazwe. I-Haier Group yinkampani yokuqala yezixhobo zasekhaya ukubeka phambili iqhinga "lokuphuma, ukungena, ukunyuka". Ngokwezibalo, isabelo semarike ye-Haier brand yeefriji kunye noomatshini bokuhlamba ibekwe kwindawo yokuqala kwihlabathi iminyaka emibini, ifezekisa impumelelo kwi-brand yokuqala yesixhobo sasekhaya.

Ukusukela ngomhla wokuzalwa kwayo, iinkampani zaseTshayina zasekhaya ziye zaqhubeka nokudlala "imfazwe yehlabathi". Ukusukela oko kwenziwa uhlaziyo kunye nokuvulwa, iinkampani zaseTshayina zasekhaya ziye zakhuphisana neenkampani zehlabathi zamazwe ngamazwe ezifana nePanasonic, i-Sony, i-Siemens, i-Philips, i-IBM, i-Whirlpool, kunye ne-GE kwimarike yaseTshayina. Amashishini ezixhobo zasekhaya zaseTshayina afumene ukhuphiswano oluqatha nolupheleleyo lwamazwe ngamazwe. Ngandlel’ ithile, oku kuye kwaba bubutyebi bokwenyani beshishini lezixhobo zasekhaya laseTshayina ukwenza iibrendi ezidumileyo zehlabathi.