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Ukuguqula indlela yophuhliso, ukudala iimpawu ezidumileyo zehlabathi

Ukusukela kunyaka ophelileyo, ngothotho lwemigaqo-nkqubo yenkxaso yemizi-mveliso yesizwe kunye nemilinganiselo yokwandisa imfuno yasekhaya kunye nokunyusa utyalo-mali, imveliso kunye nokuthengiswa kwezixhobo zombane zaseTshayina zasekhaya ziye zaqhubeka zikhula ngokuthe ngcembe, zifezekisa ukuguqulwa kohlobo lwe-“V”.Nangona kunjalo, ukungaqiniseki ngophuhliso loqoqosho kusekho.Iingxaki ezinzulu kushishino lwezixhobo zasekhaya zaseTshayina ziseyimiqobo ethintela uphuhliso oluqhubekayo lweshishini.Kuyimfuneko ngakumbi kwaye kungxamisekile ukukhawulezisa inguqu kunye nokuphuculwa koshishino lwezixhobo zekhaya.

Ngexesha lengxaki yasemva kwezemali, yenza nzulu ngakumbi iqhinga “lokuphuma”, ukwandisa iinzame zokudala amashishini ehlabathi akumgangatho wehlabathi waseTshayina, ukomeleza ukhuphiswano lweshishini kunye nempembelelo yentengiso yamashishini aseTshayina emhlabeni, kwaye ngokungathandabuzekiyo akhuthaze uhlengahlengiso lwemizi-mveliso kunye nokukhawulezisa uphuhliso. .Ukutshintsha indlela.Ujongene namathuba kunye nemiceli mngeni, ukwenza uphawu oludumileyo lwehlabathi kufuna iimpumelelo ezininzi eziphambili.

Eyokuqala kukuqinisa ukwakhiwa kweempawu ezizimeleyo kunye nokufezekisa uphawu lwamazwe ngamazwe.Umzi-mveliso wezixhobo zekhaya waseTshayina akanalo inani elikhulu leenkampani ezinkulu ezinokhuphiswano olukumgangatho wehlabathi.Izibonelelo zoshishino zibonakaliswa ubukhulu becala kunye nobungakanani, kwaye umsantsa ophakathi kweenkampani zamazwe ngamazwe mkhulu.Imiba engathandekiyo efana nokusetyenzwa kwegama lebrendi kumazwe angaphandle kunye nokungabikho kokwenziwa komgangatho ophezulu kwenze buthathaka ukukhuphisana kweempawu zezixhobo zekhaya zaseTshayina kurhwebo lwamazwe ngamazwe.

Ukusuka "Kwenziwe eTshayina" ukuya "Ekudalwe eTshayina" kukutsiba okunzima ukusuka kwinguqu yobungakanani ukuya kwinguqu yekhwalithi.Ngethamsanqa, i-Lenovo, i-Haier, i-Hisense, i-TCL, i-Gree kunye nezinye iinkampani ezibalaseleyo zezixhobo zasekhaya ziyaqhubeka nokuhlanganisa ubume beziko lokuvelisa izixhobo zekhaya lase-China, ngelixa besomeleza ukulima kwabo uphawu, ukwandisa impembelelo ye-brand, kunye nokuphucula ishishini lezixhobo zekhaya lase-China kwibala lamazwe ngamazwe. .Isikhundla kulwahlulo lwezabasebenzi siphume kwisimbo saseTshayina samazwe ngamazwe.Ukusukela ekufumaneni ishishini lekhompyuter le-IBM ngo-2005, inzuzo yesikali sikaLenovo ibe yinzuzo yophawu, kwaye iimveliso zikaLenovo ziye zakhuthazwa kwaye zamkelwa kwihlabathi liphela.

Okwesibini kukuphucula amandla okuqamba okuzimeleyo kunye nokufezekisa ukwenziwa kophawu.Ngo-2008, imveliso yaseTshayina yabeka indawo yama-210 kwihlabathi.Kushishino appliance ekhaya, umbala TV, iiselfowuni, iikhompyutha, iifriji, air conditioners, oomatshini bokuhlamba kunye nezinye imveliso ibekwe kwindawo yokuqala ehlabathini, kodwa isabelo sayo semarike ngokufuthi ixhomekeke A isixa esikhulu sezinto eziphathekayo, imveliso homogeneity kunye nexabiso elongezelelweyo eliphantsi. .Oku kungenxa yokuba amashishini amaninzi anotyalo-mali olungonelanga kwinguqulelo ezimeleyo, ikhonkco leshishini aligqibekanga, kwaye ubuchwephesha obuphambili kunye namacandelo aphambili ayasilela kuphando nakuphuhliso.I-China iye yazisa i-10 enkulu yohlengahlengiso lwezoshishino kunye nezicwangciso zokuvuselela, ikhuthaza amashishini ukuba abambelele kwizinto ezintsha ezizimeleyo, ukukhawulezisa uphando kunye nophuhliso kunye noshishino lobuchwepheshe obuphambili boshishino, ukwandisa ixabiso elongezelelweyo leemveliso kunye nokuphucula ukhuphiswano olungundoqo lwamashishini.

Phakathi koluhlu lweenkampani eziphezulu ze-100 zolwazi lwe-elektroniki kunye neenkampani zesoftware ezibhengezwe liSebe lezoShishino kunye neTekhnoloji yoLwazi, iHuawei ibekwe kwindawo yokuqala.Ubungangamsha kunye namandla eHuawei abonakaliswa ngokubonakalayo kubuchule obuzimeleyo obuqhubekayo.Kwinqanaba lehlabathi lePTC (iPatent Cooperation Treaty) izicelo ngo-2009, iHuawei ibekwe kwindawo yesibini nge-1,847.Ukwahlulwa kweempawu ngokusungula izinto ezintsha ezizimeleyo ngundoqo kwimpumelelo yeHuawei kushishino lwehlabathi lokuvelisa izixhobo zonxibelelwano.

Okwesithathu kukukhawulezisa ukuphunyezwa kwesicwangciso-qhinga "sokuphuma" kunye nokufezekisa ukwenziwa kwendawo yophawu.Kubunzima bemali bamazwe ngamazwe, ukhuselo lorhwebo lwamazwe ngamazwe luphinde lwaba yindlela yamazwe aphuhlileyo ukunqanda uphuhliso lwamanye amazwe.Ngelixa sandisa imfuno yasekhaya kunye nokugcina ukukhula, kufuneka siphumeze iqhinga "lokuphuma", kwaye ngokusebenzisa imisebenzi eyinkunzi efana nokudityaniswa kunye nokuzuza, siya kubamba amashishini anobuchwephesha obungundoqo okanye amajelo emarike kushishino lwehlabathi, kwaye sidlale i-endogenous. amashishini amashishini abalaseleyo asekhaya.Inkuthazo kunye nomdlandla, ukuphonononga urhwebo lwamazwe ngamazwe kunye nokukhuthaza inkqubo yokwenziwa kwasekhaya, ukwandisa ukhuphiswano kunye nelizwi loshishino.

Ngokuphunyezwa kwesicwangciso "sokuphuma", inani leenkampani zezixhobo zasekhaya ezinamandla e-China ziya kubonisa ubuqili babo kwimarike yamazwe ngamazwe.IQela leHaier yinkampani yokuqala yezixhobo zasekhaya ukubeka phambili iqhinga "lokuphuma, ukungena, ukunyuka".Ngokwezibalo, isabelo semarike ye-Haier brand yeefriji kunye noomatshini bokuhlamba ubeke kwindawo yokuqala kwihlabathi iminyaka emibini, ukuphumeza ukuphumelela kwi-brand yokuqala yesixhobo sasekhaya.

Ukusukela ngomhla wokuzalwa kwayo, iinkampani zaseTshayina zombane zasekhaya ziye zaqhubeka nokudlala “imfazwe yehlabathi” yendawo.Ukusukela oko kwenziwa uhlaziyo kunye nokuvulwa, iinkampani zaseTshayina zasekhaya ziye zakhuphisana neenkampani zehlabathi zamazwe ngamazwe ezifana nePanasonic, i-Sony, i-Siemens, i-Philips, i-IBM, i-Whirlpool, kunye ne-GE kwimarike yaseTshayina.Amashishini ezixhobo zasekhaya zaseTshayina afumene ukhuphiswano oluqatha nolupheleleyo lwamazwe ngamazwe.Ngandlel’ ithile, oku kuye kwaba bubutyebi bokwenyani beshishini lezixhobo zekhaya laseTshayina ukwenza iibrendi ezidumileyo zehlabathi.